Jason Meredith: Mid-South CFO
Mid-South CFO by the numbers
125%
Consulting revenue increase using LivePlan
2
Fewer hours of administrative time needed for each client per month
Background
Mid-South CFO is a five-person accounting and advisory firm based in Birmingham, Alabama. Led by Jason Meredith, the company offers a range of services including CFO services, business consulting, tax preparation, and accounting services. Mid-South CFO differentiated itself early on by providing high-level financial guidance to clients beyond traditional accounting services.
"The client is more involved in helping us think through changes to their business plan and ongoing milestones."
Jason Meredith
Managing Director, Mid-South CFO
Problem
Jason wanted to grow recurring revenue by offering more value-added services to clients. However, he faced challenges in selling and scaling these services effectively. While already engaging clients in business planning and strategic advising conversations, Jason needed a tool to help transition accounting clients into more strategy-focused engagements with higher monthly rates. Additionally, he sought a way to provide advisory services more consistently and scale without having to create entirely new deliverables for each client.
Solution
After discovering LivePlan at a conference, Jason implemented the software and completed an associated advisory training program. This provided him with a scalable process for delivering and selling high-value advisory services. Jason created three levels of advisory packages using LivePlan, allowing him to offer the right level of service to each client at the right price.
Outcome
Implementing LivePlan has saved Jason hours of administrative work, and allowed Mid-South CFO to grow recurring revenue, streamline service offerings, and provide more impactful advisory services to clients. LivePlan helped Jason streamline his service offerings, while still maintaining flexibility for customization when needed. His company uses LivePlan's visual reports to spark discussions with clients during strategic advising sessions, and is able to deliver more consistent services to clients so Jason can run his business more efficiently. Jason now views LivePlan as an essential tool for understanding clients' businesses and demonstrating Mid-South CFO's value.
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