Posts Written by Candice Landau

Candice Landau

Candice is a freelance writer, jeweler, and digital marketing hybrid. You can learn more about her by reaching out on Twitter @candylandau.

LivePlan Posts Written By Candice Landau

Posted June 27, 2024 By Candice Landau

Burn Rate | Definition and Example + 13 Ways to Reduce It

Cash burn rate is the rate at which a company uses up its cash reserves or cash balance. Here’s how to calculate your burn rate, and tips for reducing it.

Posted April 8, 2021 By Candice Landau

Why Forecasting is Important for Business Growth and Success

If you think business growth is for the lucky few, think again. Here’s how you can leverage financial forecasting to grow your business.

Posted May 23, 2016 By Candice Landau

Woman, Mother, and CEO? Yes, It’s Possible

As a mother, a seriously driven career woman, and a CEO, Sabrina Parsons has a different take on what it means to be successful. Here’s a hint: It doesn’t have anything to do with leaning in.

Posted May 18, 2016 By Candice Landau

Want Your Slice of the Venture Capital Pie? Read These 15 Books

Looking for a good book that can also help you improve your chances of getting funding? Check out our selection of books to prepare you to go after venture capital funding.

Posted May 9, 2016 By Candice Landau

Mommy CEO Sabrina Parsons Reveals Her Secrets to a Balanced Life

What does it take to run a company, raise three kids, and still keep it all together? CEO Sabrina Parsons shares her experiences.

Posted May 2, 2016 By Candice Landau

From Teacher to Tech Entrepreneur: Mommy CEO’s Story

In this interview with Sabrina Parsons, CEO of Palo Alto Software, makers of LivePlan, we learn how she transformed the business and put customers first.

Posted February 3, 2016 By Candice Landau

14 Must-Read Books If You Want to Manage a Successful Business

If you haven’t figured out what you should be reading in 2016, no worries, we’ve done it for you. Here are some of our favorite books. What’s on your list?

Posted December 1, 2015 By Candice Landau

Should You Offer Equity Compensation to Employees?

In 2005, David Choe was invited to paint a number of murals at Facebook’s HQ in Palo Alto. At the time, Facebook wasn’t the goliath it is today and so, Choe was given a couple of options: he could have $60,000 in cash, or stock (equal to the equivalent amount of the cash back then). Choe […]

Posted June 16, 2014 By Candice Landau

What Do Investors Really Want From a Business?

What does it take to attract interest from investors? Here are five things they’ll pay close attention to.

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