
Growth Planning
Plan a little, grow a lot
Don't tie your business to a rigid 40-page plan.
Instead, adopt a ‘Growth Planning’ mindset that helps you:
Quickly adapt to change and be ready for anything Stay focused on your goals Make decisions that drive revenue

Traditional business plans weren't designed for today's economy
Markets change faster than ever. Technology evolves at breakneck speed. And the pandemic has forever transformed the way we think about ‘work’.
A rigid 40+ page business plan can't keep up.
They take too long to write
It can take days — or even weeks — to write a formal business plan. That's on top of all the research required.
They're outdated almost instantly
You can't update traditional business plans quickly as markets change and your business evolves.
They're too difficult to put into action
It's tough to implement a business strategy when the most important details are buried within a massive document.
Applying for funding?
Some lenders, such as banks and government agencies will require a traditional full-length business plan. Learn More
The process is now more important than the plan
Growth planning is a quicker, more flexible way to figure out what works for your business — no matter what stage you're at.


Idea Stage Businesses
Grow your idea into a great business
- Plan: outline your idea
- Forecast: talk to ideal customers
- Review: examine your feedback
- Refine: ensure your idea works
Research shows that the principles of Growth Planning drive success
30%
Faster Growth
Businesses that continually track against their plan grow 30% faster than those that don't, according to a study in the Journal of Management Studies.
40%
Higher Achievement
Documenting and reviewing your goals makes you 40% more likely to achieve them, according to a study by the Dominican University of California.
129%
Stronger Start
Entrepreneurs with a plan are 129% more likely to push forward with their business beyond the initial startup phase and grow it, according to a study in the journal Small Business Economics.