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How to Brand Your Small Business
You want your product, service, and business to be recognizable and memorable. You need to establish a public image that resonates with your target audience to accomplish that.
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You want your product, service, and business to be recognizable and memorable. You need to establish a public image that resonates with your target audience to accomplish that.
Will you be selling online? Running a traditional brick-and-mortar location? Maybe a bit of both? You need to consider where and how you’ll sell your products. Let’s explore what to look for in a physical retail location and how to make a splash online.
Before setting up shop, you must check all the necessary legal boxes. Don’t worry about spending hours researching—we’ve compiled the most common legal requirements.
While it’s not always a legal requirement—business insurance will protect you from costly damages or lawsuits.
A business structure refers to how a company is legally organized. Your chosen structure impacts operations, taxes, paperwork, fundraising, and liabilities.
Learn about the common types of pricing strategies, how to apply them, and what it takes to choose the best strategy for your business.
Learn more about primary and secondary market research—how they differ, why to pursue them, and what research options are available.
Entering an existing market requires you to pull away customers from existing options. Learn what strategies are available to you.
Why are you starting a business? What does it take to be successful? Could you start with a side hustle? Let’s help you answer these and other vital questions before setting up your business.
Once you know why you want to start a business, it’s time to find and develop your idea. Learn what it takes to develop a good idea and explore our curated lists of potential business ideas that may be a good fit.