Posts Written by Makenna Crocker

Makenna Crocker

Makenna Crocker is the Content Marketing Strategist at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.

LivePlan Posts Written By Makenna Crocker

Posted September 24, 2024 By Makenna Crocker

7 Qualities of Accurate and Effective Financial Forecasts

Consistent financial forecasting leads to confident business decisions and faster growth. But what does a good financial forecast really look like?

Posted November 10, 2023 By Makenna Crocker

Why is Market Research Important?

Why is market research important for small businesses? Most importantly it helps you understand your customers and minimize risks. Here are a few other reasons.

Posted June 26, 2023 By Makenna Crocker

The 11 Most Important Growth Metrics for Startups

Growth metrics are essential tools for startups. They provide a solid foundation for measuring the growth and progress of your business.

Posted May 25, 2023 By Makenna Crocker

8 Alternative Funding Options for Small Businesses

Learn about the more unconventional funding methods available to small business owners. This guide is updated regularly to account for any emerging and nontraditional funding options.

Posted June 23, 2020 By Makenna Crocker

Which Are Better: Individual or Team Goals?

Should you set goals for your entire team or for individual team members? Well, that depends on your business needs. Learn the pros and cons of each and how to successfully set up either option.

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