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The LivePlan Blog

Noah Parsons

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University. Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits. Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.

LivePlan Posts Written By Noah Parsons

How Tactics Support your Business Strategy
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How Tactics Support your Business Strategy

Your Lean Plan needs strategy, but even a great strategy is useless without tactics. Tactics are the things that you actually do to make your business work. Tactics are your road map—and here’s how to develop them.

How to create a plan to save your company in a crisis
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How to create a plan to save your company in a crisis

When facing an economic crisis, it can be difficult to think about the future of your business. The need to survive takes precedence over planning and that can lead to both short and long-term problems for your business. Read on for steps on how to save your business and pivot to recession-proof success.

Profit Margin: What It Is and How to Calculate It
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Profit Margin: What It Is and How to Calculate It

Profit margin (also called operating margin) shows how much profit your business makes on every dollar of sales, before paying interest payments or taxes. It is usually expressed as a percentage. Here’s why it matters, and how to calculate the profit margin for your business.

Key Financial Metrics for Your Business Plan
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Key Financial Metrics for Your Business Plan

Whatever type of business plan you’re writing, there are a few key financial items that you should definitely include. Here’s what they are, why they’re important, and how you should create them.