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Sabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

LivePlan Posts Written By Sabrina Parsons

Tariff Pricing Explained: A Guide to Planning for Uncertainty
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Tariff Pricing Explained: A Guide to Planning for Uncertainty

Let’s face it—tariffs and economic uncertainty have become our new normal. Every day brings another headline about trade policies. It’s enough to leave any business owner staring at the ceiling at 2 a.m. wondering how the next news cycle will affect their bottom line. But even in the face of tariffs and rising costs, owners […]