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The LivePlan Blog

Your Buyer Persona Can Help You Connect Authentically With Prospects
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Your Buyer Persona Can Help You Connect Authentically With Prospects

Mass communication, and even personalized communication, isn’t going to foster true connection with your customers. The key to authentic connection? Relevant communication. Learn the key difference between personalized and relevant communication, and how to create it within your business.

My Business Plan Is Finished—Now What?
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My Business Plan Is Finished—Now What?

Congratulations—you put a lot of research and thought into writing your business plan, and it’s finally finished! But now what? Here’s what to do once your business plan is finished—and how to turn that finished business plan into strong business management habits.

Profit Margin: What It Is and How to Calculate It
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Profit Margin: What It Is and How to Calculate It

Profit margin (also called operating margin) shows how much profit your business makes on every dollar of sales, before paying interest payments or taxes. It is usually expressed as a percentage. Here’s why it matters, and how to calculate the profit margin for your business.