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The Hurdle Episode 5 | Balancing Purpose & Profit

LivePlan Team

<1 min. read

Updated January 14, 2025

In this episode of The Hurdle, Jade and Max sit down with Lauren Kelley, founder of Collie & Corso and a certified positive reinforcement dog trainer, to discuss her journey in the dog world and her path to becoming a small business owner.

Driven by a passion for improving the lives of dogs—and their humans—Lauren ventured into both training and product creation, launching a dog training service and a business making stylish, durable leashes inspired by her own two dogs, Harvey and Veti.

Lauren reflects on the challenges of going solo in her career, the financial realities of entrepreneurship, and her recent return to an employment role that balances both purpose and profit.

Tune in for an honest look at Lauren’s unique path and what it takes to thrive in a passion-driven business.

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LivePlan Team

Here at Palo Alto Software, our goal is to help small businesses succeed. We believe that small businesses are the engine of our economy and that if we can help more companies survive and thrive, we will all be better off. After all, we're a small business ourselves and we understand what it takes to start from zero, with no outside investment, and build a company from 1 to 70 employees. We understand that challenge, and we also know what it takes to be successful. Through our flagship product, LivePlan, we are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.