The Hurdle Episode 7 | Prototyping a 3D Printed Surfboard?!

<1 min. read

Updated February 5, 2025

In Season Two, Episode One of The Hurdle, Jade and Max talk to Eddie Rosenberg, an entrepreneur with a passion for sustainability and a knack for go-to-market strategy. Eddie shares his journey starting FUNNER, an eco-conscious surfboard company revolutionizing the industry with sustainable, repurposed materials and cutting-edge 3D printing technology.

Eddie opens up about the challenges of transitioning from marketing expert to surfboard manufacturer and small business owner. He discusses learning manufacturing skills, prototyping boards, and balancing the drive for perfection with the need to launch and iterate. The conversation dives into creating a market-ready minimum viable product, integrating customer feedback, and deciding whether to stay small or scale up — while weighing the trade-offs of seeking venture capital.

With insights on go-to-market best practices, reflections on sustainability, and the ups and downs of bringing an innovative, 3D printed surfboard to life, this episode delivers valuable lessons and inspiration for entrepreneurs tackling their own hurdles.

Tune in to hear Eddie’s story and how he’s riding the wave of innovation in the surf industry.

Watch the episode

LivePlan Team

Here at Palo Alto Software, our goal is to help small businesses succeed. We believe that small businesses are the engine of our economy and that if we can help more companies survive and thrive, we will all be better off. After all, we're a small business ourselves and we understand what it takes to start from zero, with no outside investment, and build a company from 1 to 70 employees. We understand that challenge, and we also know what it takes to be successful. Through our flagship product, LivePlan, we are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.