Customer Story
Marc-Andre Seguin: JazzGuitarLessons.net
Background
JazzGuitarLessons.net is an online jazz guitar instruction platform founded by Marc-Andre Seguin, an established jazz musician from Gatineau, Canada. Frustrated by the lack of full-time jazz guitar players offering quality, authentic online teaching services, Marc-Andre created the website to provide free, high-quality jazz guitar lessons to aspiring musicians, offering authentic content with a friendly, approachable teaching style. The platform aims to break down the often unapproachable nature of jazz culture and provide "no B.S. lessons" from a real teacher.
"Now I set monthly targets; I break the monthly revenue forecasts into specifically what product is going to bring in the revenue."
Marc-Andre Seguin
Founder, JazzGuitarLessons.net
Problem
As a musician transitioning into entrepreneurship, Marc-Andre faced several challenges. He had no formal business background and initially operated on "wishful thinking," avoiding setting specific, measurable goals for his business. He struggled with financial forecasting and tracking key metrics, relying on spreadsheets that were time-consuming and often incomplete. Marc-Andre needed a way to overcome his fear of financials and gain a clearer picture of his business's health and performance.
Solution
Marc-Andre discovered LivePlan and began using it to plan and grow his business. The software's integration with QuickBooks Online allowed him to easily import financial data and compare forecasts with actual performance. LivePlan's user-friendly interface let Marc-Andre set monthly targets, break down revenue forecasts by product, and track key metrics such as customer churn and average revenue per customer. The platform's forecasting tools helped him gain a more granular understanding of his business finances and marketing impact.
Outcome
Using LivePlan transformed how Marc-Andre manages JazzGuitarLessons.net. The platform helped him overcome his fear of numbers, helping him make more strategic business decisions. Marc-Andre was able to transition to running the website full-time in 2014. LivePlan's real-time data and easy-to-understand visualizations provided him with a clearer sense of his business's overall health, allowing him to identify what was working and what wasn't. The ability to easily track and analyze key metrics, which would have been time-consuming with spreadsheets alone, gave Marc-Andre new insights into his business. He credits LivePlan with providing crucial clarity in forecasting and helping him understand the impact of his marketing efforts.
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