Posts Written by John Procopio

John Procopio

John Procopio leads the marketing team at Palo Alto Software, championing growth for LivePlan and empowering small business customers. With deep experience in SaaS, e-commerce, and digital marketing, John combines marketing expertise with a passion for innovation. Outside of work, he's a proud father, avid runner, and live music fan who's always musing on investing, life, and helping others grow.

LivePlan Posts Written By John Procopio

Posted November 7, 2023 By John Procopio

The Living Business Plan: 2023 Survey on How Businesses View Ongoing Planning

The third installment of our small business survey reporting delves into how current business owners approach ongoing planning when navigating current challenges.

Posted October 27, 2023 By John Procopio

Financial Management Challenges: 2023 Survey of Existing Small Business Owners

LivePlan recently surveyed 160 up-and-running small business owners to understand how confident they are in navigating their businesses through today’s challenges.

Posted September 27, 2023 By John Procopio

Optimism & Uncertainty: 2023 Survey of Early-Stage Small Business Owners

We surveyed 160 small business owners to better understand the entrepreneurial landscape and owner sentiment around business planning and management.

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